Two Melbourne AI Firms Merge in $15 Million Deal - Affinda Acquires Pathfindr

Posted on October 27, 2025 at 08:17 PM

Two Melbourne AI Firms Merge in $15 Million Deal: Affinda Acquires Pathfindr

A New AI Powerhouse in Australia

Melbourne’s AI scene witnessed a major consolidation as Affinda Group, a leading artificial intelligence software company, acquired Pathfindr—a fast-growing AI consultancy and training firm—in a headline-making $15 million buyout. For Affinda, this marks its first acquisition in over a decade of operation, signifying a strategic leap to expand its enterprise AI solutions and training platforms.[1][2][3][4]

What This Means for the Industry

Pathfindr, launched just 18 months ago, rapidly scaled up from a two-person startup to a 30-employee force, gaining recognition for its culture, innovation, and practical executive education offerings. By integrating Pathfindr, Affinda aims to accelerate deployment of its proprietary AI automation platform, which already services more than 2,000 enterprise customers in over 80 countries. Together, the companies pledge to help organizations upskill workforces and execute business process automation at scale.[2][3][1]

Affinda’s founders, brothers Ben and Tim Toner, are well-known in Australia’s tech circles, and the deal’s capital injection is set to boost development on AI-driven training, business process solutions, and Pathfindr’s “AI Accelerator” and academy platform.[3][5][1]

Key Insights and Implications

  • The merger positions Affinda as an even stronger contender in Australia’s rapidly maturing enterprise AI sector.[5]
  • Organizations will now be able to access deep AI engineering, structured workforce enablement, and measurable automation benefits—all under one roof.[3]
  • Pathfindr’s leadership team will continue to play a pivotal role, ensuring cultural continuity and driving the next wave of AI education and automation.[1]

Glossary

  • AI Automation Platform: Software that uses artificial intelligence to automate complex business processes, reducing manual efforts.[5][3]
  • Executive Education: Targeted training programs for business leaders to understand, adopt, and optimize AI within organizations.[3]
  • Business Process Automation: Streamlining routine business tasks using technology, often powered by AI, to increase efficiency and reduce costs.[5][3]

Source

Read the original article at: Australian Financial Review.[2][1][3]

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